Creative Direction • Brand Strategy • Social Media Strategy • Social Content • Art Direction • Product Photography
We developed the social voice and tone for over 10 Diageo spirits brands, creating organic and paid content for a myriad of social presences, concepting, styling, and shooting over 100 pieces of content monthly.
Creative Direction • Brand Strategy • Website • Social • Art Direction • Product Photography
With the holidays rapidly approaching, Green & Blacks was eager to maximize sales on their owned channel, as opposed to seeing all gifting come through third party channels.
In order to showcase their broad range of products in the their best light, they came to us to concept and execute imagery that underscored the ethos of the brand and made a measurable impact in e-comm.
Creative Direction • Brand Strategy • Naming • Logo Design • Brand System • Website • Art Direction
The mass beauty category is struggling, losing market share and relevancy. Despite a rich history and strong brand awareness, Revlon needed to differentiate. Having secured an Amazon partnership in the form of 10 million branded boxes (plus a suite of digital media from Amazon's robust ad network), they thought they needed package design. We gave them a campaign.
We used the Amazon packages as an opportunity to allow consumers to (re)define “love” (an antiquated term the brand was struggling with) and share their definition of love on their social platform of choice.
If you weren’t one of the lucky 10 million to receive a Revlon branded Amazon box, you could still share your #LoveIn3Words on social using the brand’s custom image generator tool.
What we saw from consumers validated our intuition: that the brand’s definition of love, with a focus on romantic love, was outdated and irrelevant. We saw an audience defining love mostly as not romantic love but love for their family, friends, pets, LGBTQ+ pride, and self love. We couldn’t completely walk away from the brand’s tradition of romantic love, but we tied in these new themes in our digital video, giving our clients the step toward a new interpretation of “love” that the brand as a whole could continue to move toward.
Creative Direction • Brand Strategy • Naming • Logo Design • Brand System • Website • Social • Art Direction • Interior Design • Architecture + Build
Turning two 180+ year old barns into an elevated and elegant wedding venue was no small feat, and needed everything from architectural design and build-out, interior design and overseeing the construction to building the brand. Inspired by the farming history of the 20-acre property’s land, the name Hayfield, the logo’s lines and the color palette emerged.
Within 8 months of Hayfield’s first wedding, they had already been featured in Harper’s Bazaar, and within 12 months several top wedding blogs, like Vogue’s, had published Hayfield weddings.
Creative Direction • Brand Strategy • Naming • Logo Design • Brand System • Website • Art Direction
Wavelength Lighting procures and installs LED lighting for commercial spaces to retail showrooms, even entities like The Children’s Museum of Art in Manhattan and The Barclay’s Center in Brooklyn.
Creative Direction • Brand Strategy • Naming • Logo Design • Brand System • Website • Art Direction
A Pediatrician launching a practice in Austin, Texas needed an identity that felt trustworthy and reputable, but also approachable, modern, even whimsical.
Inspired by Dr Danielle Grant’s dedication to nurture her patients and foster growth, the logo, all collateral pieces, print ads, website, merchandise and signage have all worked together to establish the practice as a well-known, quickly identifiable, professional medical practice.