One event = 2.6+ million organic impressions
We created an exciting event to celebrate Cartier’s Panthere product launch. Generating excitement with the right audiences via geo- and demographically targeted ads, Influencer and brand-owned content, the guest list was full.
But once the guests arrived, we made sure they engaged with the brand, learned something about the heritage, gave us a way to continue the conversation, and were inspired to go to a point of purchase. Our event captured 599 new emails, created a >3O% purchase-intent lift… and we drove primed shoppers to retail!
We innovated on Snapchat, Spotify, and via an interactive, engaging video photo booth, all of which were integral to driving the brand engagement, affinity, and UGC that made the event a huge success with measurable business impact.