How do you answer a brief that essentially asks you solve
Winter Olympics + Military Veterans + Comcast?
Seemed like an impossible task until we found Rico Roman and heard his story.
The response to this digital video was so successful that the clients decided
to test it against a TVC they had created for the purpose of running during
the 2018 Winter Olympics coverage. Our Rico Roman video way outperformed
the other spot, so our :60 and :30 cut-downs ran during The 2018 Winter Olympics
Opening Ceremony and all throughout the duration of the event coverage.
The response to the TVC was so positive that Comcast asked us to create another
piece for The 2018 Winter Paralympics in Pyeong Chang, South Korea. For that
story, we featured visual impaired downhill skier and Paralympic Medalist,
Danelle Umstead. Shooting at an elevation of 12,000' at the top of a
mountain had its challenges, as did the super truncated post schedule,
but the finished product was something the entire team was proud of.