Don Julio’s sponsorship of Neon Carnival and DJ tastemakers was executed through social video.
DJ interviews generated consumer awareness and excitement ahead of Coachella/Neon Carnival.
The second video featured the Neon Carnival event itself, and the video
was shot, edited and released within 48 hours of the event to guarantee relevancy.
These both featured a new style for the look and feel of our DJs and their interaction with the brand on camera.
Animated Branding elements were featured across platforms as GIFs and used as overlays in videos
to bring the new look and feel for this event to the forefront and have our product top of mind in the nightlife and club scene.
Our new approach to photo and video utilized black and white stills and footage with pops of color –
brilliant blue to heighten the energy and dramatize the situation and amber to highlight product and branding.
