When whisky drinkers are born under the wing of a mentor,
how can you inspire a new generation of them at scale?
Through a first-mover, progressive collaboration with Amazon,
Alexa guides personalized tastings, recommends blends across the portfolio,
shares anecdotes, and can even recommend unique cocktail recipes.
Prefer text? Our Facebook Messenger bot guides consumers through a tasting
and even gives instructions on mixing up cocktails. The Messenger bot was integrated
with ReserveBar to order engraved bottles, Cocktail Courier for getting ingredients
for cocktails delivered to the doorstep, and Drizly for e-commerce delivery.
Leveraging the logic already written for Amazon Echo, we built a Facebook bot
to give consumers a similar experience. Always driving purchase, you can order an
engraved bottle, get all the ingredients you need to mix cocktails, all via Messenger.
For a separate initiative for Johnnie Walker Blue engraved gift sets,
we created a series of videos targeted to specific audience interest groups.