We were tasked to create social media content that highlighted MasterCard's Priceless Surprises activation during the Grammy Awards.

We concepted an red carpet-ready makeover activation. Step inside our trailer and get your hair and makeup done,
select a new outfit, and walk a red carpet, complete with paparazzi, a dynamic 360° GlamCam shot, a chance to be interviewed by a known red carpet interviewer… and a chance to win some pretty celeb-level prizes, like tickets to the actual awards show.

Hundreds of Angelenos were able to interact with the brand that really brought home Priceless Surprises and our nimble mobile production team captured, edited, and released dozens of pieces of content daily over the seven days leading up to the Grammys.