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Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/512bcdf8e4b091ea7fcb256a/bb755c5b-6448-4137-af4b-72a122af2057/Screenshot+2025-09-12+at+5.45.59%E2%80%AFPM.png EXPERIENTIAL - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/512bcdf8e4b091ea7fcb256a/d7342f0c-8715-4cae-95de-2b08c40c6884/Screenshot+2025-09-12+at+5.46.32%E2%80%AFPM.png EXPERIENTIAL - Make it stand out Whatever it is, the way you tell your story online can make all the difference. http://christiana-nyc.com/therealcost daily 0.75 2020-06-03 https://images.squarespace-cdn.com/content/v1/512bcdf8e4b091ea7fcb256a/1364431566083-DOOBU565JMX2EIGDH9U8/Beansprouts_thumb.jpg The Real Cost https://images.squarespace-cdn.com/content/v1/512bcdf8e4b091ea7fcb256a/1374024751085-0PU5OKRVPJR1AXUU1FPB/Wavelength_thumb2.jpg The Real Cost 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https://images.squarespace-cdn.com/content/v1/512bcdf8e4b091ea7fcb256a/1444076213443-CQF99RW9JCWDK2HB3RVZ/ZeddGIF.gif The Real Cost https://images.squarespace-cdn.com/content/v1/512bcdf8e4b091ea7fcb256a/1364344381059-SDYUWPZPQHINHUVUUNKK/BeansproutsSite.jpg The Real Cost https://images.squarespace-cdn.com/content/v1/512bcdf8e4b091ea7fcb256a/1364344397444-QHCCSSZUCNOFQHPFZN3L/Beansprouts_Comp.jpg The Real Cost https://images.squarespace-cdn.com/content/v1/512bcdf8e4b091ea7fcb256a/1553097974479-HCVTOEH58TXCM69NRKDN/wavelength+logo.png The Real Cost https://images.squarespace-cdn.com/content/v1/512bcdf8e4b091ea7fcb256a/1374021933921-26TJKG7LQ9WC68JTSIMR/Wavelength+Site+1.jpg The Real Cost https://images.squarespace-cdn.com/content/v1/512bcdf8e4b091ea7fcb256a/1374021952553-S0IT7J869LRY31ALGMKL/Wavelength+Site+2.jpg The Real Cost https://images.squarespace-cdn.com/content/v1/512bcdf8e4b091ea7fcb256a/1374021969308-DFXK42YOVPAAW91CWLQO/Wavelength+Site+3.jpg The Real Cost https://images.squarespace-cdn.com/content/v1/512bcdf8e4b091ea7fcb256a/1410820776673-CDFQVWFKGHULZG48TQKP/image-asset.jpeg The Real Cost https://images.squarespace-cdn.com/content/v1/512bcdf8e4b091ea7fcb256a/1410817646335-GN7SY78Z105NCPXG4J1J/image-asset.gif The Real Cost https://images.squarespace-cdn.com/content/v1/512bcdf8e4b091ea7fcb256a/1511376171426-ANX5QAMWOLUBG85SNFG9/_CrownRoyal.png The Real Cost https://images.squarespace-cdn.com/content/v1/512bcdf8e4b091ea7fcb256a/1511378683078-OVJHEZV8DYP60JFFOBOZ/_Tanqueray.png The Real Cost https://images.squarespace-cdn.com/content/v1/512bcdf8e4b091ea7fcb256a/1533137483991-UFC5HCXGHHIU4JE6XCUD/ketel2.png The Real Cost https://images.squarespace-cdn.com/content/v1/512bcdf8e4b091ea7fcb256a/1533137489990-7CMUFR5WM1ONFCFH9FSG/ketel1.png The Real Cost https://images.squarespace-cdn.com/content/v1/512bcdf8e4b091ea7fcb256a/1511376182918-B4X1CJ5OSFF58S3J7MSQ/_DonJulio.png The Real Cost https://images.squarespace-cdn.com/content/v1/512bcdf8e4b091ea7fcb256a/1511376429473-AQOE6JAL9LC6YSHHT2DV/_KetelOne.png The Real Cost https://images.squarespace-cdn.com/content/v1/512bcdf8e4b091ea7fcb256a/1511376162998-FIX5MR5P2C8BVAMJ7INH/_Baileys.png The Real Cost https://images.squarespace-cdn.com/content/v1/512bcdf8e4b091ea7fcb256a/1543512420142-OFC3GUQ5MGG9TWPZUHW0/Screen+Shot+2018-11-28+at+1.49.39+PM.png The Real Cost https://images.squarespace-cdn.com/content/v1/512bcdf8e4b091ea7fcb256a/1544636248203-HENQ8DE2ITOFHYDI4SU7/Shots.png The Real Cost https://images.squarespace-cdn.com/content/v1/512bcdf8e4b091ea7fcb256a/1544637019628-Q5QW34OHZHUCPKK5DOK0/popsicles.png The Real Cost https://images.squarespace-cdn.com/content/v1/512bcdf8e4b091ea7fcb256a/1522116961657-0X0PGFZ4TSPV5W0HICJK/Screen+Shot+2018-03-26+at+9.13.37+PM.png The Real Cost https://images.squarespace-cdn.com/content/v1/512bcdf8e4b091ea7fcb256a/1522116928426-A9KH1P6FPHB94OC1E1L2/model+shots.png The Real Cost https://images.squarespace-cdn.com/content/v1/512bcdf8e4b091ea7fcb256a/1522117745119-BZ3CYPGOIWKYP33VEWNH/Screen+Shot+2018-03-26+at+10.26.08+PM.png The Real Cost https://images.squarespace-cdn.com/content/v1/512bcdf8e4b091ea7fcb256a/1580998001475-JP7VOJ5SRSUDKJ8PLW9T/Swedish+Fish+Logo.png The Real Cost https://images.squarespace-cdn.com/content/v1/512bcdf8e4b091ea7fcb256a/1549682706581-RNP5HNB04PH6WEEN41FZ/S1+HEADER.jpg The Real Cost https://images.squarespace-cdn.com/content/v1/512bcdf8e4b091ea7fcb256a/1549682921966-6Z9L9E4GEQYLP1X51R0B/S2HEADER.jpg The Real Cost https://images.squarespace-cdn.com/content/v1/512bcdf8e4b091ea7fcb256a/1549401740857-NPMUX6CDEZJSQF9IEI1J/image-asset.png The Real Cost https://images.squarespace-cdn.com/content/v1/512bcdf8e4b091ea7fcb256a/1549401757159-MHVAT8N73KY8DOPSAZ6C/Screen+Shot+2019-02-05+at+3.51.24+PM.png The Real Cost https://images.squarespace-cdn.com/content/v1/512bcdf8e4b091ea7fcb256a/1549401902999-Q68W0RY7C6KIDM0S7SVS/image-asset.png The Real Cost https://images.squarespace-cdn.com/content/v1/512bcdf8e4b091ea7fcb256a/1533139322398-BEJ35HD9OCB6F0NOJF31/image-asset.png The Real Cost https://images.squarespace-cdn.com/content/v1/512bcdf8e4b091ea7fcb256a/1533139339498-4L9S9HYADEY66BSEAQP4/GamePlay.png The Real Cost https://images.squarespace-cdn.com/content/v1/512bcdf8e4b091ea7fcb256a/1555447079266-DU41E65QAEY9B0E2TXOV/VR_SXSW.png The Real Cost https://images.squarespace-cdn.com/content/v1/512bcdf8e4b091ea7fcb256a/1555454588286-SIUHWS1IRR83C61DJUK4/image-asset.png The Real Cost https://images.squarespace-cdn.com/content/v1/512bcdf8e4b091ea7fcb256a/1555442913906-K9JXLCL42A48O6VDO9VG/Diageo_VR_Press.png The Real Cost https://images.squarespace-cdn.com/content/v1/512bcdf8e4b091ea7fcb256a/1555454601608-9GJMVXDQ9OQATYKG3I0M/Pubs.png The Real Cost https://images.squarespace-cdn.com/content/v1/512bcdf8e4b091ea7fcb256a/1537375118533-MYHNBAGQVRQ3FYNBRKRK/Screen+Shot+2018-09-19+at+12.30.48+PM.png The Real Cost https://images.squarespace-cdn.com/content/v1/512bcdf8e4b091ea7fcb256a/1537373146213-CSM0RI492VGF4RGGYTQH/Cartier+Influencer+1.png The Real Cost https://images.squarespace-cdn.com/content/v1/512bcdf8e4b091ea7fcb256a/1537373185204-R07Y1885BED84995U857/Screen+Shot+2018-03-30+at+11.51.17+AM.png The Real Cost https://images.squarespace-cdn.com/content/v1/512bcdf8e4b091ea7fcb256a/1537373163088-ZMKJFKA1FU1UJRURQKCK/Cartier+Inluencer+2.png The Real Cost https://images.squarespace-cdn.com/content/v1/512bcdf8e4b091ea7fcb256a/1537375312872-ZFMP7ZQ9HRYI06LQ7W0Y/Screen+Shot+2018-09-19+at+12.40.35+PM.png The Real Cost https://images.squarespace-cdn.com/content/v1/512bcdf8e4b091ea7fcb256a/1537373343742-9ZT32UBH5EKIYTJT88FG/Screen+Shot+2018-09-19+at+12.08.43+PM.png The Real Cost https://images.squarespace-cdn.com/content/v1/512bcdf8e4b091ea7fcb256a/1537373252209-6VLWOCIIXNWKFSW5SEXW/Screen+Shot+2018-09-19+at+11.56.07+AM.png The Real Cost https://images.squarespace-cdn.com/content/v1/512bcdf8e4b091ea7fcb256a/1537373401083-X0W62ACXOCWID9T71IVY/Screen+Shot+2018-09-19+at+12.08.29+PM.png The Real Cost https://images.squarespace-cdn.com/content/v1/512bcdf8e4b091ea7fcb256a/1537374309942-277AKF835NAAM6TSPUY2/Screen+Shot+2018-09-19+at+12.24.06+PM.png The Real Cost https://images.squarespace-cdn.com/content/v1/512bcdf8e4b091ea7fcb256a/1537373363324-CTQ4NF3M1ZL43G3IU34T/Screen+Shot+2018-09-19+at+12.08.11+PM.png The Real Cost https://images.squarespace-cdn.com/content/v1/512bcdf8e4b091ea7fcb256a/1511325780835-TS9ZPGDJ7N3GEAGWJTC6/image-asset.png The Real Cost https://images.squarespace-cdn.com/content/v1/512bcdf8e4b091ea7fcb256a/1511458662607-8IFJWFAJMGVZVE1VIYQ0/static1.squarespace.jpg The Real Cost https://images.squarespace-cdn.com/content/v1/512bcdf8e4b091ea7fcb256a/1549914448495-BNQUUWSM604KBSNA8F8B/GE2.gif The Real Cost https://images.squarespace-cdn.com/content/v1/512bcdf8e4b091ea7fcb256a/1511325376705-DHBCGVEPXFPB0GZOR2YR/GE+Fast+Company.png The Real Cost https://images.squarespace-cdn.com/content/v1/512bcdf8e4b091ea7fcb256a/1444076378465-FZPOUZU25PL2VZ1DJZS3/image-asset.jpeg The Real Cost https://images.squarespace-cdn.com/content/v1/512bcdf8e4b091ea7fcb256a/1444076391212-ULI3M6A7MONK31SCW4BE/image-asset.gif The Real Cost Targeted to “at risk” teenagers, the FDA's tobacco prevention campaign needed a strong digital presence. After a year of collecting analytics and A/B website testing, we combined those learnings with learnings from our Tumblr campaign to completely overhaul the site and optimize the experience. Bringing in a conceptual tie to our TV spots, including in-your-face GIFs, and keeping content "bite-sized" allowed us to connect with teens better, dramatically reducing bounce rates and increasing time spent on site. https://images.squarespace-cdn.com/content/v1/512bcdf8e4b091ea7fcb256a/1444076425143-Y1WY066UFHRB3YI3AJZD/image-asset.gif The Real Cost https://images.squarespace-cdn.com/content/v1/512bcdf8e4b091ea7fcb256a/1444076479324-4QSODNW4IBGFJWWF52PV/image-asset.jpeg The Real Cost The site was built in-house, completely responsively, addressing the need to reach our target on their mobile device – which accounts for over 50% of our traffic. Of course, bite-size content bits also work wonderfully here, letting the user scroll through engaging and exciting micro-experiences. https://images.squarespace-cdn.com/content/v1/512bcdf8e4b091ea7fcb256a/1444077249426-7WCZ4DAN8WHW80YL4K38/image-asset.jpeg The Real Cost We leveraged the spooky, horror-movie-esque feel of our TV spots to create an entire campaign on Instagram. Creatures, as a metaphor for cigarettes, attack high schoolers. Our Instagram sponsored ads piqued the interest of Instagram users with creepy and mysterious posts that enticed them to tap through to get the whole story. When they did, they could explore a whole world where toxic Creatures take hold of teens and poison them, and a few smoking facts mixed in. Everything here laddering up to the premise that if cigarettes looked as scary as they are, you'd #RunLikeHell. https://images.squarespace-cdn.com/content/v1/512bcdf8e4b091ea7fcb256a/1444077414039-OYMJ8THVQCH1MTE3U7XX/image-asset.jpeg The Real Cost https://images.squarespace-cdn.com/content/v1/512bcdf8e4b091ea7fcb256a/1444077836380-17RXAKEMQGA3BK78TJ9S/image-asset.jpeg The Real Cost https://images.squarespace-cdn.com/content/v1/512bcdf8e4b091ea7fcb256a/1444077866569-BXUGVXX43NV6L1485JY3/image-asset.jpeg The Real Cost The combination of the concept and the platform worked magic saw higher than anticipated engagement rates. https://images.squarespace-cdn.com/content/v1/512bcdf8e4b091ea7fcb256a/1410820776673-CDFQVWFKGHULZG48TQKP/image-asset.jpeg The Real Cost https://images.squarespace-cdn.com/content/v1/512bcdf8e4b091ea7fcb256a/1410817646335-GN7SY78Z105NCPXG4J1J/image-asset.gif The Real Cost https://images.squarespace-cdn.com/content/v1/512bcdf8e4b091ea7fcb256a/1580060623447-Q9SGOYV6K1UJ4XVKTKEE/image-asset.jpeg The Real Cost https://images.squarespace-cdn.com/content/v1/512bcdf8e4b091ea7fcb256a/1580060639629-8W7UZRHGRH8LYIDYDPV6/image-asset.jpeg The Real Cost https://images.squarespace-cdn.com/content/v1/512bcdf8e4b091ea7fcb256a/1580060666734-YVDC29U6RSV9UP4A3VS7/Minwawa_Ballroom_JICC_04.jpg The Real Cost https://images.squarespace-cdn.com/content/v1/512bcdf8e4b091ea7fcb256a/1580061436247-KJ0FEUE57FYRE9D4T44E/image-asset.jpeg The Real Cost https://images.squarespace-cdn.com/content/v1/512bcdf8e4b091ea7fcb256a/1580060689324-O1B6GS5DLNPB7K3V02E8/Minwawa_Bedroom_Bridal_Suite_020.jpg The Real Cost https://images.squarespace-cdn.com/content/v1/512bcdf8e4b091ea7fcb256a/1580060715682-QAS57VZX1PN7LZWQRRWS/Minwawa_Bedroom_Bridal_Suite_026.jpg The Real Cost https://images.squarespace-cdn.com/content/v1/512bcdf8e4b091ea7fcb256a/1580060749555-28LJOZK0910B9P343ODN/Minwawa_Bedroom_Bridal_Suite_072.jpg The Real Cost https://images.squarespace-cdn.com/content/v1/512bcdf8e4b091ea7fcb256a/1580060789674-2QIMCX372I8LJ082HOOA/Minwawa_Bedroom_Bunk_Room_017.jpg The Real Cost https://images.squarespace-cdn.com/content/v1/512bcdf8e4b091ea7fcb256a/1580061473551-RRNV9QA73MM2ZXHXSZV6/image-asset.jpeg The Real Cost https://images.squarespace-cdn.com/content/v1/512bcdf8e4b091ea7fcb256a/1580060822805-68XHMKOKHRABS8M0EKMY/Minwawa_Bedroom_Bunk_Room_045.jpg The Real Cost https://images.squarespace-cdn.com/content/v1/512bcdf8e4b091ea7fcb256a/1580060853633-JMFJPFDJCPC3Z5XNLWWW/image-asset.jpeg The Real Cost https://images.squarespace-cdn.com/content/v1/512bcdf8e4b091ea7fcb256a/1580060872471-W3PQWL2G0AEC11S4G2YZ/Minwawa_Bedroom_Jill_074.jpg The Real Cost https://images.squarespace-cdn.com/content/v1/512bcdf8e4b091ea7fcb256a/1580061026539-YKFIT6MZ81FMH6U71DTM/Minwawa_Bedroom_Trung_057.jpg The Real Cost https://images.squarespace-cdn.com/content/v1/512bcdf8e4b091ea7fcb256a/1580061046636-LC9EDOY8MI1CEK9G82KI/image-asset.jpeg The Real Cost https://images.squarespace-cdn.com/content/v1/512bcdf8e4b091ea7fcb256a/1580061079614-L5A8HQRNX2P7QEPY5QOA/Minwawa_Bedroom_Yellow_100.jpg The Real Cost https://images.squarespace-cdn.com/content/v1/512bcdf8e4b091ea7fcb256a/1580061103137-3D3KD9SJ4R0LJFZNIMAT/image-asset.jpeg The Real Cost https://images.squarespace-cdn.com/content/v1/512bcdf8e4b091ea7fcb256a/1580061130648-4V5AH2M84SCY12HJQ1JJ/Minwawa_Dining_Room_028.jpg The Real Cost https://images.squarespace-cdn.com/content/v1/512bcdf8e4b091ea7fcb256a/1580061156018-6C0LFDWCX3L37J3M1077/Minwawa_Dining_Room_086.jpg The Real Cost https://images.squarespace-cdn.com/content/v1/512bcdf8e4b091ea7fcb256a/1580061189635-KH6H9IGA8HWOBABF4RLV/Minwawa_Grooms_Dressing_Room_054.jpg The Real Cost https://images.squarespace-cdn.com/content/v1/512bcdf8e4b091ea7fcb256a/1580061213523-0I0U2GMTLTMUU2096N5O/Minwawa_Grooms_Dressing_Room_042.jpg The Real Cost https://images.squarespace-cdn.com/content/v1/512bcdf8e4b091ea7fcb256a/1580061238925-901TIQA7U8LK3GYVH233/Minwawa_Kitchen_018.jpg The Real Cost https://images.squarespace-cdn.com/content/v1/512bcdf8e4b091ea7fcb256a/1580061256807-T7D4RSSJKGI39I5BQDH5/Minwawa_Kitchen_035.jpg The Real Cost https://images.squarespace-cdn.com/content/v1/512bcdf8e4b091ea7fcb256a/1580061281038-2T6UCFHL8RI51H8T205R/image-asset.jpeg The Real Cost https://images.squarespace-cdn.com/content/v1/512bcdf8e4b091ea7fcb256a/1580061307710-0ESGGWG5R9JMASRDW09I/image-asset.jpeg The Real Cost https://images.squarespace-cdn.com/content/v1/512bcdf8e4b091ea7fcb256a/1580061334778-NEQCXY0RZX4916Y3FBW3/Minwawa_Library-JICC_7037.jpg The Real Cost https://images.squarespace-cdn.com/content/v1/512bcdf8e4b091ea7fcb256a/1580061358453-LUOA57YPAP80YQ4TS2VV/Minwawa_Living_Room_041.jpg The Real Cost https://images.squarespace-cdn.com/content/v1/512bcdf8e4b091ea7fcb256a/1584539843376-U7WIJL81879UCFSRAYPU/image-asset.png The Real Cost https://images.squarespace-cdn.com/content/v1/512bcdf8e4b091ea7fcb256a/1591201187072-OK1BIRI08D2FUVN3TZYA/MACStudioFix+-+Desktop+Website.png The Real Cost https://images.squarespace-cdn.com/content/v1/512bcdf8e4b091ea7fcb256a/1582167033982-B2IC87JOZF2Q1W693QQH/image-asset.png The Real Cost https://images.squarespace-cdn.com/content/v1/512bcdf8e4b091ea7fcb256a/1582167015264-2KZX88G7W19GNG7VFSE2/image-asset.png The Real Cost https://images.squarespace-cdn.com/content/v1/512bcdf8e4b091ea7fcb256a/1582167050165-NKVF23PZYCYYC8HABXHA/SF3.png The Real Cost https://images.squarespace-cdn.com/content/v1/512bcdf8e4b091ea7fcb256a/1582167064934-9KAV220M4FBCMNE5LFUQ/SF4.png The Real Cost https://images.squarespace-cdn.com/content/v1/512bcdf8e4b091ea7fcb256a/1582570224981-8K4J9RA0WTKFEI540H4M/New+SF+Insta+Carousel+Ad.png The Real Cost https://images.squarespace-cdn.com/content/v1/512bcdf8e4b091ea7fcb256a/1511554541477-57SHTPYM3T51IR07EOWC/image-asset.png The Real Cost https://images.squarespace-cdn.com/content/v1/512bcdf8e4b091ea7fcb256a/1549399469441-WJFKL1EISG4CL68CYII5/Screen+Shot+2019-02-05+at+3.41.59+PM.png The Real Cost https://images.squarespace-cdn.com/content/v1/512bcdf8e4b091ea7fcb256a/1549399448051-B1E1J6PT5FDFOIT9R79J/Screen+Shot+2019-02-05+at+3.42.08+PM.png The Real Cost https://images.squarespace-cdn.com/content/v1/512bcdf8e4b091ea7fcb256a/1549399636455-V2W2IRHT12TQIJPI8C8S/VEA.jpg The Real Cost https://images.squarespace-cdn.com/content/v1/512bcdf8e4b091ea7fcb256a/1511554395602-N7M7WAIJIK3T34IXUP95/image-asset.png The Real Cost https://images.squarespace-cdn.com/content/v1/512bcdf8e4b091ea7fcb256a/1511553756826-L5NCNHNNFBQKNU22TN4W/image-asset.png The Real Cost https://images.squarespace-cdn.com/content/v1/512bcdf8e4b091ea7fcb256a/1511376736681-KWEVT4W11CQA6KETUKOC/_JW_Bottles.png The Real Cost https://images.squarespace-cdn.com/content/v1/512bcdf8e4b091ea7fcb256a/1582742012996-2ISQFWFIWO78QU20D576/image-asset.jpeg The Real Cost https://images.squarespace-cdn.com/content/v1/512bcdf8e4b091ea7fcb256a/1512600059894-K5YWJ62QNB5HSM0IWGWR/General-Electric-GE-logo.png The Real Cost https://images.squarespace-cdn.com/content/v1/512bcdf8e4b091ea7fcb256a/1580998001475-JP7VOJ5SRSUDKJ8PLW9T/Swedish+Fish+Logo.png The Real Cost https://images.squarespace-cdn.com/content/v1/512bcdf8e4b091ea7fcb256a/1549682706581-RNP5HNB04PH6WEEN41FZ/S1+HEADER.jpg The Real Cost https://images.squarespace-cdn.com/content/v1/512bcdf8e4b091ea7fcb256a/1549682921966-6Z9L9E4GEQYLP1X51R0B/S2HEADER.jpg The Real Cost https://images.squarespace-cdn.com/content/v1/512bcdf8e4b091ea7fcb256a/1549401740857-NPMUX6CDEZJSQF9IEI1J/image-asset.png The Real Cost https://images.squarespace-cdn.com/content/v1/512bcdf8e4b091ea7fcb256a/1549401757159-MHVAT8N73KY8DOPSAZ6C/Screen+Shot+2019-02-05+at+3.51.24+PM.png The Real Cost https://images.squarespace-cdn.com/content/v1/512bcdf8e4b091ea7fcb256a/1549401902999-Q68W0RY7C6KIDM0S7SVS/image-asset.png The Real Cost https://images.squarespace-cdn.com/content/v1/512bcdf8e4b091ea7fcb256a/1582750479323-F8ZDWLF6YPU1SKOEN7LK/image-asset.png The Real Cost http://christiana-nyc.com/portfolio daily 1.0 2026-03-06 https://images.squarespace-cdn.com/content/v1/512bcdf8e4b091ea7fcb256a/1511378235888-TUS3QRUAIXYEWURAOKZP/_JW+Icon.png PORTFOLIO https://images.squarespace-cdn.com/content/v1/512bcdf8e4b091ea7fcb256a/1511378378516-03P0NL2E4M49LYTX6QF3/Screen+Shot+2017-11-22+at+2.19.20+PM.png PORTFOLIO 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