With dwindling sales and a launch of new flavor profiles, Triscuit wanted to convey that the fussy, complicated, recipe-based version of snacking is a thing of the past in order to attract more of a …not 60+years-old base. We came up with a tongue-in-cheek solution that may make the older crowd blush a bit, but definitely addressed the new flavors and had a tone that cuts through the clutter.
On YouTube, our :15s achieved a 30% lift in ad recall, a 20% lift in purchase consideration, and a whopping 3,851% search lift.