Vea was inspired by real ingredients. What else can real ingredients inspire?
To support the new product launch, we created two digital short documentaries to illustrate the a brand’s ethos. In the first spot, experimental musician J View created an entire song by turning all of the ingredients into actual musical instruments. In the second, multidisciplinary artist Nico Fonseca used the ingredients in a participatory eating and art experience.
These amazingly talented and absurdly creative, progressive artists finds new ways to use the same familiar ingredients within Véa snacks.
